Saturday, 14 June 2025

Redemption at Last: South Africa’s Long-Awaited Moment of Glory

ICC World Test Champions 2025

- By Venkat Parthasarathy
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I write this with a spring in my step and joy in my heart - South Africa have finally done it. The Proteas have broken the curse. In a moment that will echo through cricketing history, they defeated the mighty and defending champions Australia by Five wickets to lift the ICC World Test Championship mace

It wasn’t just a win - it was a commanding, clinical, emotionally cathartic triumph. Years of heartbreak, ridicule, and close calls were washed away as captain Temba Bavuma, hobbling but unbroken, raised the trophy that generations of South African greats had chased in vain.

For decades, South African cricket has been a tale of immense talent, heartbreak, and unfulfilled potential. Emerging from the shadows of apartheid, their re-entry into international cricket in 1991 was marked by promise and pride. Yet, through the years that followed, the Proteas became the embodiment of the phrase “so close, yet so far.” The infamous moniker of “chokers” clung stubbornly to them like a shadow, haunting their every ICC campaign.

The heartbreak began with the 1992 Cricket World Cup, their first major tournament post-readmission. Chasing a place in the final, they were cruelly undone by the infamous rain rule in the semi-final against England - needing an impossible 22 runs off one ball after a sudden shower recalculated the target. It was a bizarre end to a fairy tale run.

Then came the 1999 World Cup, another semi-final, another heart breaker. The match against Australia is etched in history not only for its thrilling finish but also for the dramatic collapse in the final moments. With one run needed from four balls and a spot in the final on the line, a mind-numbing mix-up between Lance Klusener and Allan Donald resulted in a run-out — and a tie that sent Australia through. “You just dropped the World Cup, Gibbs,” Steve Waugh allegedly told Herschelle Gibbs earlier in the same tournament, after Gibbs prematurely celebrated a catch by throwing the ball in the air, only for Waugh to go on and win the game. Fact or folklore, it encapsulated the agony of South African campaigns.

Barring the 1998 ICC KnockOut (now Champions Trophy), where they defeated the West Indies to claim their only major ICC title until now, the trophy cabinet remained barren. Over and over again, in World Cups and T20 Championships, they reached the knockout stages only to falter at the final hurdle. It became a pattern - a cruel cycle that saw brilliant teams fall just short.

Even in recent years, the pattern showed no signs of breaking. In the 2023 ODI World Cup, held in India, South Africa enjoyed one of their finest group-stage campaigns in ICC history. They posted big totals, dominated sides like England and Pakistan, and played with a fearless brand of cricket that gave fans renewed hope. But when it mattered most — the semi-final against Australia — the old frailties returned. Despite a fighting total, a counter-attacking innings from Travis Head and a late collapse in bowling discipline saw the game slip away. Another promising run, another crushing end.

Then came the 2024 ICC T20 World Cup in the West Indies - and with it, yet another heart-wrenching finish. In the final against India, the Proteas were in full control chasing 176, cruising at 148 for 3 in the 16th over with victory seemingly in sight. But under the weight of history and rising pressure, the familiar unraveling began. Jasprit Bumrah’s deadly precision and Hardik Pandya’s calm under fire sparked a collapse, and South Africa fell 7 agonizing runs short of their first T20 world title.

Two years, two tournaments, two golden chances — both lost when they were within touching distance of glory.

And it’s not for lack of talent. The Proteas have produced some of the finest cricketers the sport has seen over the last 30 years:

·        Jacques Kallis, one of the greatest all-rounders in cricket history, ended his career with over 10,000 runs and 290 wickets in both Tests and ODIs.

·        AB de Villiers, a modern-day batting genius, redefined stroke play with his audacious hitting and innovation.

·        Dale Steyn, regarded as one of the most lethal fast bowlers of his generation, terrorized batsmen across conditions with his pace and swing.

·        Shaun Pollock, Alan Donald, Makhaya Ntini, Hashim Amla, Mark Boucher, Faf du Plessis, Graeme Smith - the list of South African stalwarts is long and illustrious.

·        Kagiso Rabada and Quinton de Kock have carried the torch into the modern era, often punching above their weight in ICC tournaments.

Yet, none of them could lay hands on cricket’s biggest prizes.

Which is why the 2025 ICC World Test Championship triumph means so much more. It is not just a victory - it is the breaking of a long-standing jinx. South Africa, under the calm and composed leadership of Temba Bavuma and the relentless fire of their pace battery, finally climbed the summit.

Bavuma, South Africa’s first Black African Test captain, has faced intense scrutiny throughout his career - often questioned, frequently written off, but never broken. His calm under pressure, quiet steel, and unwavering belief in his team helped shape this side into fighters who refused to crumble under expectation. Battling a niggling hamstring injury during the final, Bavuma still walked out to bat when his team needed composure - grinding out runs, mentoring his partner, and anchoring the innings. His tactical acumen, particularly in managing his bowlers and setting attacking fields, played a defining role in this historic win. His leadership wasn’t flashy, but it was resolute - the very resilience that had eluded South African teams for decades.


The final saw the Proteas dominate against a formidable Australian outfit. Kagiso RabadaLungi Ngidi and Marco Jansen combined for 16 wickets in the match, dismantling top orders with pace, precision, and aggression. Aiden Markram stood tall with the bat, anchoring the chase with a patient century. His match-winning partnership with an injured but defiant Bavuma sealed the deal. It was a complete team performance - a hallmark of every South African great side that came before, but this time, with a fitting ending.


Statistically, South Africa became only the third nation after New Zealand and Australia to win the WTC mace. They finished the cycle with the highest win percentage of 63.2% and clinched crucial series victories. Their resilience, long doubted, was finally on full display.

For the Proteas, this was not just a title. It was redemption. It was catharsis. It was a victory for Donald and Klusener, for Kallis and De Villiers, for every fan who stayed loyal through the heartbreaks.

At long last, South Africa has its moment. The eternal bridesmaid has finally walked down the aisle - not in tears of sorrow, but in tears of joy.

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Pics: Internet

Wednesday, 4 June 2025

Performance Marketing gets a new name – Shreyas Iyer


By S Sudarshan
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Not every day do you get to see a batter neutralize Bumrah’s threat. The way Shreyas Iyer negotiated the toe-crushing yorker from Jasprit Bumrah during the eliminator and gently guided it to the boundary signaled the resurgence of Shreyas, the batter.

The Punjab skipper has struck a fantastic bond with his teammates, and this has translated into results this season; his team-first approach, allowing others to take the lead, has had a positive impact on his batting.

Marketers today will be breathing a sigh of relief as Shreyas’ performance has reiterated a simple fact – it’s the performance that matters and nothing else.

How did it all happen?

At this year’s IPL auction, there were a lot of raised eyebrows when the Kolkata Knight Riders (KKR) released their winning captain. “What? How can a franchise release a winning captain?!” was the thought that ran through every ardent cricket fan’s mind.

When Punjab acquired him for a whopping ₹26.75 crores, many raised their eyebrows even higher. If KKR’s move to release him was a surprise, Punjab’s acquisition was a shocker. Pundits mocked the decision, with some even attributing it to the Punjab think tank’s lack of understanding of franchise cricket.

However, the gritty right-hander from Mumbai showed up when it mattered most. In marketing, trust is everything—and Shreyas repaid the trust the franchise placed in him with his rock-solid performance, both as a batter and as a skipper.

Iyer might not be trending in cricketing circles the way Kohli, Rohit, or Bumrah often do. But he is trending on ‘X’. He’s being praised in reels, featured in all kinds of memes (for positive reasons), and people genuinely root for him for all the right reasons.

Yes, Shreyas was bought for a whopping sum, but the kind of attention he is drawing now cannot be bought with money. It is earned; it is real; it’s built on pure performance - and that’s exactly why marketers and brands love him.

We live amidst a sea of influencers where attention is short-lived, and now people are seeing Shreyas Iyer as someone who is dependable, trustworthy, consistent, yet simple. And these traits are very much marketable.

What’s next for Iyer?

Yes, you won’t see him donning the India cap for a few months (courtesy of a baffling team selection that ensured he is not in the touring party for the England series). You will probably start seeing him in brand endorsements—likely in lifestyle, wellness, banking, etc.

Today’s marketers are not merely looking to buy reach or work with influencers. They are buying reputation - and Shreyas Iyer has built a solid one.



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Pics: Internet


“Ee Sala Cup Namde” – Finally, Truly, Forever


On a magical night at Ahmedabad, that Bengaluru will never forget, Royal Challengers Bangalore lifted their maiden IPL trophy — and with that, ended an 18-year wait that was soaked in heartbreak, hope, and undying love. For a franchise that has seen dizzying highs, crushing lows, and the most passionate fanbase in cricket, this win meant more than just silverware. It was redemption. Resurrection. Reward.

For Virat Kohli, it was personal. The talismanic former skipper, who has bled red and gold since 2008, had carried the weight of expectation on his shoulders for over a decade. 

No other player had faced as much scrutiny or given as much of himself to one franchise without tasting ultimate glory. And when he finally held that cup aloft, eyes glistening, it was more than just a victory. It was closure. It was legacy fulfilled.


This win also belongs to AB de Villiers, the eternal 12th man of Bengaluru. Though he wasn’t on the field, his spirit was. The chants of “AB! AB!” still echo through Chinnaswamy like a sacred hymn. He was the heart of RCB for a decade, and this triumph is as much his as anyone’s.

But beyond the stars lie the unsung warriors. The Rahul Dravids, Zaheer Khans, Chris Gayles, Glen Maxwells, Chahals, Jacques Kallises, Vinay Kumars, Manish Pandeys, Pawan Negis, Parthiv Patels, and Anil Kumbles and more - men who gave their all in seasons past but never held the cup. This victory pays homage to their sweat and sacrifice.

It’s for the heartbreak of 2009, the sting of 2011, and the agony of that fateful final in 2016, where a rampaging Kohli-Gayle-ABD trio couldn’t cross the last hurdle. For the loyal fans who stood by RCB during wooden-spoon finishes, mid-season collapses, and auction-day heartbreaks, this is poetic justice. (and a sweet reunion pic)


RCB’s triumph also stands as a love letter to M. Chinnaswamy Stadium - the red sea that never dried. No matter the result, the stands roared. The Mexican waves rolled. The flags fluttered. The drums beat. Now, they sing the song of champions.

This win isn’t just for the fans in the stadium - it’s for the auto driver with an RCB sticker, the office-goer skipping meetings to watch the match, the grandfather explaining the points table to his grandson, the girl in a Kohli jersey screaming from her rooftop. It’s for Bengaluru. A city that adopted this team, wore its scars, and never let go.

It’s also a nod to the management and backroom staff, who rebuilt RCB brick by brick over the last few seasons. From a star-studded but inconsistent squad to a well-rounded, balanced unit with firepower and depth — the transformation was as strategic as it was emotional. The blend of youth, experience, and hunger finally paid off.

This title is for those rain-interrupted nights. For the nail-biters lost in the last over. For the heartbreak of watching others celebrate. And above all, for the unrelenting chorus of “Ee Saala Cup Namde” that echoed every single year — sometimes mocked, but never silenced.

Some quick trivia for the faithful:

·        Kohli ends his title drought after 267 IPL matches, the most before winning a trophy.

·        The team had two Orange Cap winners, twice each (Kohli 2016 & 2024, Gayle 2011 & 2012 before finally winning the Cup.

·        RCB finished 2nd on the points table this season — one of their most consistent campaigns ever — before going on to conquer the playoffs.

Today, "Ee Sala Cup Namde" is no longer a dream. It’s a memory. A truth. A victory carved from pain and passion.

And if cricket is a religion in India, RCB just became its most devoted disciple. Now it’s time for their fans to embrace this long-awaited triumph with humility, dignity, and grace - because true celebration lies not in chaos or arrogance, but in honouring the spirit of the game that brought them here.

- Venkat Parthasarathy

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Pics: Internet

Redemption at Last: South Africa’s Long-Awaited Moment of Glory

ICC World Test Champions 2025 - By Venkat Parthasarathy ________________________________________________________________________________ I w...